At Ease With the Media Media Training Program Case Study
A major bank had 20 subject matter experts across the country who needed to be trained in preparation for the bank’s Small Business Week initiative. 

The logic was fairly simple; local spokespeople get better results. But the bank hadn’t budgeted to bring everyone together for training, nor could they afford the time and expense to send someone across the country to train them.

The solution?

Subject matter experts from across the country completed the online program at Once they earned their Certificates of Completion, they participated in training via Skype, conducted one-on-one and in pairs. The two-hour structured program included a series of four practice interviews for print and broadcast purposes.

It was a very cost-effective alternative for the bank that enabled its public affairs staff to have spokespeople across the country ready for Small Business Week.

Contact us if you’re interested in learning about how this effective alternative can be used for one-on-one and group training solutions.